The grand prize winners get to pick the powersports machine of their choice, worth up to $15,000 each.

The students, picked from a pool of applicants from across North America, will be awarded $1,000 each.

These professionals earned this designation by staying up to date on certifications, furthering their education and training, and maintaining superior automotive knowledge.

During the four-day conference, hundreds of channel partners and shareholders attended committee and board meetings, panel discussions, shareholder workshops, a channel partner mixer, and more.

“These are challenging times in the industry, and if we’re not at the table, our issues will certainly be on the menu. So it’s up to everyone involved to get involved,” said Tom Tucker, director of state affairs at the Auto Care Association.

More than 140 Auto Value and Bumper to Bumper shareholder representatives as well as 250 channel partners joined a robust team from the Alliance headquarters in New Orleans for four days of company updates, closed-door meetings, workshops, and more.