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For Immediate Release

Contact:
Megan Hastings
mhastings@alliance1.com


Aftermarket Auto Parts Alliance Announces Auto Value and Bumper to Bumper BIG GAME Sweepstakes Winners



SAN ANTONIO, TEXAS (July 23, 2012) – Auto Value and Bumper to Bumper parts stores announced the first four of 24 professional technician winners in the BIG GAME Sweepstakes! Each of these Grand Prize winners will receive two tickets for the BIG GAME in New Orleans on February 3, 2013, airfare, ground transportation and a four day/three night hotel stay. This month’s lucky winners are:


James Anthony, BJ's Auto Repair; Chicago, IL (Auto Wares; Bumper to Bumper Certified Service Center)
Casey Tyer, Indian River Service Center; Virginia Beach, VA (Hahn Automotive Warehouse; Auto Value Certified Service Center)
Brent Wachter, Big O Tires; Salt Lake City, UT (Henderson Wheel and Warehouse Supply)
Rod Wendler, Jim's Automotive Services; Sudbury, ON (Maslack Supply Limited; Auto Value Certified Service Center)


Auto Value and Bumper to Bumper stores in Canada and the U.S. have set up the BIG GAME promotion to create fun and suspense all year, as four new winners will be picked each month through December. According to John Washbish, Alliance president and CEO, “An unprecedented promotion like this creates a lot of excitement among customers. It provides our Auto Value and Bumper to Bumper sales people with a great backdrop for reinforcing our strong package of products and services for shops, especially our new technology suite. Between the BIG GAME promotion and the roll-out of our exclusive MyPlaceForParts.com shop application, we really have a lot to talk about with our customers.”

Grand Prize winners will be chosen four at a time in drawings held on the 15th of each month for the remainder of 2012. “We’re looking to provide as much fun for our customers as we can,” said Dan Williford, Alliance director of marketing. “In addition to the 24 Grand Prize trip packages, we will award three First Place prizes of complete home entertainment packages. We’ll also give away hundreds of thousands of coozies, mini-footballs and $5 Subway gift cards."

Automotive repair technicians can find details on how to enter the BIG GAME Sweepstakes at www.biggamepromo.com or by contacting their Auto Value or Bumper to Bumper parts store.

About Auto Value and Bumper to Bumper
Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and over 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer. Service is the Difference. We Get It!®

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