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For Immediate Release

Contact:
Megan Hastings
mhastings@alliance1.com


The Alliance welcomes Dan Williford as Marketing Director



SAN ANTONIO (May 20, 2011) – Aftermarket Auto Parts Alliance, Inc. announced today that Dan Williford has been hired as Marketing Director effective May 31, 2011. Working from the San Antonio, Texas headquarters office, Williford will report directly to president and CEO, John R. Washbish.

Williford has 20 years of aftermarket experience divided between the distribution and manufacturing sides of the business. Most recently, he served as marketing director for Airtex Products, headquartered in Fairfield, Ill. Williford earned his Bachelor of Arts degree from East Carolina University.

“As you might imagine, we were inundated with resumes when this opening was announced,” said Washbish. “We went through a rigorous hiring process and, compared to other candidates, Dan clearly embodied more of the traits we were looking for. The Alliance has many major projects underway right now and with Dan's experience and attitude we know he will be a contributor almost immediately.”

dan willford

Williford talked about the ambivalence of leaving a great job for a better job. “The Airtex folks have been extremely good to me for the past six years. But the Alliance head marketing position represents a once in a lifetime opportunity for personal and professional growth.”

Along with his wife Carrie and their three children, Williford will be relocating to the San Antonio area in the very near future.

About Auto Value/Bumper to Bumper
Auto Value/Bumper to Bumper is part of Aftermarket Auto Parts Alliance, one of the largest auto parts distribution and marketing organizations in the world. As the source for quality parts and service for over 2,300 parts stores and almost 2,900 certified service centers throughout North America, the Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service.

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